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The success of this next collection was fundamental in meeting our financial targets for the next six months. When you’re a billion-dollar organization, that’s a lot of zeros to lose if things go wrong.
Launching at the same time would boldly compete for media and buyer attention.
Another fashion house stepping on our toes like this was unacceptable. It was appalling behavior and not at all in line with how the industry works. There was an almost old-fashioned and gentlemanly culture amongst the top design houses in the world.
Flounce is new.
And not playing by the rules.
“Shit,” I said, walking over to the floor-to-ceiling windows with a view across downtown Philadelphia. “Did you call Roberto?”
“No. He’s already announced it,” Ward growled, referring to the owner of Flounce.
“Jesus.” I ran a hand through my dark hair. “What are they thinking?”
“I’ve had messages from Gucci and Louis Vuitton. They’re as impressed as we are,” Ward said, sliding his hands into his pockets. “We will need to launch.”
Shit.
I mentally ran some calculations because our marketing agency recently lost their account manager. Veronica worked on the Verity & Co. brand for years.
She won the lottery and resigned the next day. I could’ve told her to stay in her job. Statistics show that she’ll spend it all in five years and be back looking for a job.
I wasn’t upset by the news. She was average on a good day. In fact, I was considering reviewing the contract with StoryCraft because of her performance.
So her resignation was welcome.
Or so I thought.
Fast tracking a launch was going to put immense pressure on my team and the agency.
Whoever the replacement is would need to be experienced and able to hit the ground running.
We absolutely must nail this launch to sustain the growth I’d achieved. Flounce has aggressively tried to counter my strategies and failed.
A lot of people underestimated me when I started working in the company. Being young and newly qualified, they believed I’d earned the title because of my surname.
I’d gained a lot of respect from my hard work and making some changes to the way we did things which are paying off.
In between fucking a few beautiful women.
Okay, fine, more than a few.
Launching early was a risk. It could mean delivering a subpar campaign.
“We should let them go first and launch after them.” I turned to my father and took in his firm, unimpressed jaw.
“Absolutely fucking not. We’ve always launched straight after Gucci and Prada,” Ward said, ripping off his jacket. “This is an aggressive move by Flounce. Unless you can give me a damn good reason, I want the summer collection launched the first week of September.”
Fuck.
I just lost two weeks.
“Dad,” I said as he sat down in his large black executive chair and rolls up his sleeves.
His eyes shot up to mine.
“Forget how things are usually done. Flounce just threw a grenade in the mix. Let’s think this through. If we fuck this up, then it will cost us. A lot.”
