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“Keep working on the new business.Kendall?”
My friend runs through an update from her notes, ending with a company whose line of business makes me raise abrow.
“What’s ASMR?” Iask.
“Autonomous sensory meridian response,” she reads. “It’s like that feeling when someone’s doing your hair. It makes youshiver.”
“There’s a company selling that?” I askincredulously.
“Yep. They have a video channel people watch when they need to relax or fall asleep. Though it’s less about the video than how the sound interacts with yourbrain.”
Wow. That’s way worse thanCrotchmaster.
“Rena?” I turn toward my boss’s voice. “Help Kendall with her newclient.”
Daisy’s gone before I canrespond.
“You deserved that,” Kendall says with asmile.
I groan. “Come on. I babysat your kid last night. He had all the same limbs when you gothome.”
“And I’m eternally grateful. Except now he won’t stop insisting we get askunk.”
“It really is the bestlifestyle.”
Kendall’s kid is super sweet. I haven’t babysat in ages, but Rory was a lot offun.
Kendall clicks open a window on her computer, and I watch the video she pulls up. A woman with dark hair is whispering. She takes a hair brush and runs it in front of amicrophone.
“What the…? Tell me she’s not sticking that somewhere,” Isay.
Kendall cracks up. “Only against the microphone. But people swear by it. And this woman racks up millions ofviews.”
Someone knocks on the conference room door. “We have a meeting in… Is that ourclient?”
Two more people join us to watch thesevideos.
“How much money do they make?” one of the guyssays.
“Seven figures a month from ad revenuesalone.”
Kendall’s response elicits a lowwhistle.
“What do you think?” Kendall says at last, turning tome.
“Honestly? I think people aretwisted.”
“People do things to feelgood.”
We all whirl at the sound of Daisy’s voice. Kendall snaps the computer closed as our boss folds her arms. The other staff scatterinstantly.
“That’s why we have this business—because no matter what kind of technology comes, people want the same things. Comfort. Security. Love. Acceptance. Are you going to judge them for it?” Daisy shoots me a look before continuing down the hall toward theprinter.
My boss is a badass. She wants to run the biggest female-owned marketing firm on the East Coast, and something tells me she’llsucceed.
And now I’m more than a littlechastened.
“So, what’s the plan?” I ask Kendall. “They’re going to brush peoples’ hair on the corner of East 57thandMadison?”
