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“I’m obsessed with this,” she says, picking up a ribbed white crop top with spaghetti straps. I have the sample logo just underneath the centre of the scooped neckline. “What do you think about doing five for Mason and ninety-one for Caleb, as additional options?”
“Oh, I love that idea,” I say, typing it into my phone.
“I would wear this with a pair of jeans or black pants when out and about. Or to a yoga class.”
“I know if we wanted something that could be worn to work, I’d have to have the shirt hit a bit below the waistband. Then I could see throwing a cardigan or blazer over it.”
Isla nods. “I agree. Are you going to offer that?”
I shake my head. I took my dad’s advice to heart and spent the last twenty-four hours dialled in on making a small capsule collection to entice the younger female demographic.
“What are you thinking of as a price point for this?” Isla asked.
“I did some shopping myself last night. This one would be forty-five pounds.”
Isla stares at me. “Conversion rate, please?”
“Around sixty dollars.”
“So expensive, but the most affordable piece in the collection.”
“Yes. Because this is a high-end athleisure brand.”
Isla appears to consider it. “I’d buy it. Especially if you branded it as a special collab. Like Vibrance X Collings Motors. Oh, and add pressure with limited edition. I’d break the glass on my MasterCard for that.”
“You really would?” I ask, wanting to make sure.
Her eyes take on a mischievous look. “No, I’m lying to you.”
I study her, and then she flashes me a big smile. “I would never lie to you—not about something you’re trying to create!” Isla says.
“I know, but …” I trail off and bite my lip. “I want to be sure you’re being objective.”
“Well, I am, but I can get you a really objective opinion if you want.” She pauses and glances down at her smartwatch. “It’s nine o’clock in Miami. I know Hadleigh is at work, but she can offer some feedback on the pieces and the prices if you have them. If she doesn’t have time now, we can send her a video to look at later.”
Hadleigh is Isla’s best friend back in Miami. I’ve heard Caleb talk about her so much that I feel like I know her already. “Only if you aren’t going to bother her right now if you call her,” I say.
“Her office has been super slow lately. But she’s our age, in the demo you want. Oh, and what about your friend Beatrice in London? She can give you feedback, too.”
“I didn’t even think about that, but she totally would,” I say, typing a note to myself to call her later.
“Tell me the prices on these other items,” Isla says.
I quote the prices I’m thinking for the jacket and the yoga pants. Both are definitely more expensive than the top, but that could be the one item most accessible to the target audience.
She nods. “Got it.”
Then she reaches for her bag on my desk and retrieves her phone. She taps a few things, then I hear ringing. On the second ring, I hear a voice say, “Hey! What are you doing? Are you okay?”
“Sorry, Hadleigh, you probably think a limb is falling off if I’m calling you this early. All good.”
“Don’t scare me like that!” I hear relief in Hadleigh’s voice. “You live in Monaco. You could fall off a cliff at any moment!” She pauses. “Of course, if you fell off a cliff, you probably wouldn’t be calling me, so never mind.”
She’s funny, I think.
“I’m calling for a reason.”
“Go on.”
