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I scrolled to the aforementioned page.
“There, in that table,” he said. “Could you explain something to me? I would like to know why we invested more on programmatic banner ads than social media, even though social media performed with a much higher conversion rate.”
Oh crap.
His question stunned me for a second.
This is a test. He knows the answer. He just wants to trip me up.
“Good question.” I stalled for time.
Come on. I should be able to answer this. Don’t let him win.
I cleared my throat, buying myself another second to think. “There could be several factors,” I said.
Thinking back to what I had studied to prepare for this presentation, I fished up an idea and ran with it.
“I think the main thing to remember is that banner ads function as an awareness medium. People don’t see a banner ad, then immediately go out and buy a dishwasher, but it might make them more aware of our brand and product.”
Murmurs of agreement arose from everyone except Neil.
“That doesn’t mean it’s a waste of money,” I continued. “Without brand awareness, people are less likely to engage with social media ads in the first place.”
“So, one can’t work without the other,” Cindy said.
“Exactly. It’s a synergetic relationship.”
David, Aroha, Cindy, and Howard all looked pleased with my explanation and my use of the buzzword “synergy.” Neil, on the other hand, scowled, the angry vein on his forehead throbbing.
“Did that answer your question?” I asked.
“Yes,” Neil said. “It did.”
“Then, if that’s everything, shall we end here?” David asked. “I’m sure we all have busy schedules to attend to.”
Everyone apart from Neil got up, thanking me as they did so. I turned off the TV and closed the laptop as they left the room. Neil continued to sit, arms folded, watching me.
I quickly made towards the door, trailing behind the others.
“Amelia,” Neil said.
Uh-oh.
I stopped in my tracks. “Yes?” I squeaked.
“You stay here. I want to have a little word with you.”
Chapter Eight
Ifelt like a naughty schoolgirl summoned to the principal’s office to get punished.
“Shut the door,” Neil said from his position at the head of the table.
I followed his command while apprehension simmered in every fibre of my being.
“Sit,” was his next instruction.
I approached the table, slid out a chair two spaces from him, and dropped into it. I stared at my hands in my lap, unable to take the ferocity of his unflinching gaze.
