Page 45 of Pretty Little Thing


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“No,” I answer. “Well— maybe. But I’m fine. I’m here, I’m fine, and we’re talking… about…” I pause, my mind suddenly very blank.

“The customer survey,” Percy says.

I pick up my reading glasses and look at the tablet in front of me. “Right. Yes. Go on, please.”

“We saw a growing trend in the number of users who want additional options for narrowing down prospective partners,” he says.

“What kind of options?” I ask.

“They’re interested in more personal methods of compatibility,” he says slowly, his cheeks blushing slightly. “Sexual kinks, specifically.”

I pique with interest. “Sexual kinks?”

“A significant percentage of users requested the ability to list kinks and fetishes right there on their profiles as a means of quickly finding a suitable match for their… lifestyles.”

Dom or sub?

My lips twitch. “Yeah, I can see how that’d be a time-saver.”

“But…”Rachel raises her pen. “We sent out a follow-up survey and the same percentage of users like the sleek simplicity of the app as it is and think sexual additions would be wildly unnecessary.”

“But it doesn’t have to be a dramatic change,” Percy argues. “We can design profile badges to signify certain things they like to do.”

She chuckles. “Okay, you clearly don’t know much about sexual fetishism if you think one little profile badge is going to signify every possible kink someone could be into.”

“And,” I say, “some users might not be comfortable with the idea of listing them publicly. Black Book is more than just a hook-up app.”

Percy turns up his hands. “Okay. Scrap the badges. We could open a new tab on the profile. People can take or leave it.”

“Profiles are pretty stretched space-wise already,” Rachel says.

I bite my cheek. “How significant is this percentage?”

“Uh…” He swipes his tablet screen. “Forty-three percent,” he reads.

“That’s high,” I note.

“And of our user base, only thirty percent filled out the survey.”

I nod. “Which means there’s potentially half of our users that want this change.”

“And half who don’t,” Rachel says. “Can’t forget about them.”

“What if…” I squint in thought. “What if we create and launch a sister app? Leave Black Book as it is while giving that significant kinky percentage what they want from a proven resource they can trust.”

They look at each other, both in silent thought.

“That…” Percy nods, “might work.”

“Not a bad idea,” Rachel agrees.

I follow the trip of sparks in my head. “We’ll grandfather in the current user base at a heavy discount to get it up and running, partner with local fetish and kink clubs to promote and reach new users, then go from there. If we start this now, I can see us entering a beta by New Year’s.”

Rachel smiles. “I do, too.”

“Then, let’s do it,” I say. “Ping the design team, have them put one or two people on the new app. Make it just as sleek but with more color. I’m thinking pink. You two start surveying the forty-three percent; find out what kind of specific options they’re looking for.”

Rachel rises from her chair but Percy raises his hand.

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